Carrie K. Stories: Jenny Tay

October 17, 2018

Carrie K. Stories: Jenny Tay

Jenny Tay

Pictured: Jenny with our classic pearl necklace with jade and our Star pearl clip; Dress by Stolen

By now, a fair number would have heard of Jenny Tay, managing director of Direct Funeral Business. Obscured by most women and shunned by many youths, the career as an undertaker seemed to be a chalice that no one wanted to drink from, until Jenny came to the picture. Within a few years since taking over the venture from her father, Jenny has tripled the company’s revenue and breathed new life into an industry that takes itself dead seriously.

It’s not hard to see how Jenny could pull off the irony of herself fitting in as an undertaker. She’s quietly poised yet very sporty and outgoing; even when picking up a call from work, she conveys clarity with a respectable and personable tone to her employees. And now, with a newly-minted mum to add to her list of titles, Jenny continues to surprise all with her outlook and dedication to her loved ones, career, fitness and ambitions in 2018 and beyond.

We sit down with Jenny to ask her some questions.

Congratulations on becoming a mum! What’s your secret on balancing your roles as a careerwoman, a wife and a mother, and spending time for people around you?
You really need to know how to prioritise your time. You need to know very well what’s important to you and make time for it, and delegating as much as you can (without feeling the mum’s guilt!)

I’m quite thankful Darren [my husband] runs the business together, so we take turns to complete certain things at work. I’m very particular about instilling a good sleep routine for my daughter, so that frees up quite a bit of time on my schedule, which lets me plan for other activities and allows for Darren and I to spend couple time together.

How does being a mother change the way you work?
I try to be more efficient so that I can have more time – it’s all about time, really! Being a mum, it’s hard not to feel lethargic. I do feel tired coping with the baby’s schedule, work and wanting to maintain an active lifestyle by exercising in the gym about four times a week. I still hang out with friends as they are still important (just as work and family is!)

It’s really about being more efficient. I could afford to nuaa bit last time, but now I’ve to spend my time wisely. 

What’s the best advice that your father has given to you?
Here are his exact words: if you face any block in your career or life, don’t just keep going straight; you can go left, right, up and down. There’s definitely a way to achieve it, and that’s a mantra I hold dear to myself which helps me to overcome challenges.

On hindsight, what professional advice would you give to your younger self?
As a younger person, perhaps because I was not as confident, I was more afraid of people’s judgments. So I’d tell myself not to be so mindful of others’ opinions, as long as I believe in what I do. At the end of the day, I realised that the work that I do would only be appreciated by people who matter to me.

What are some of the values and principles you live by?
For me, just as how I’d teach my daughter, it is to be kind and generous, not just financially, but also emotionally, and that means sparing a thought and thinking about others. At the end of day, the world doesn’t revolve around myself, but also the people around me. I’m also grateful for the things that I have, and not critical of the things I don’t have.

What is the biggest virtue that you’d like to impart to your daughter?
I’d be very happy if my daughter is happy. But I hope my daughter will grow up to be resilient. Every one gets a set back from time to time, but resilience helps you pick yourself up.


Jenny Tay

Pictured: Jenny wearing our classic pearl necklace in black pearls with a rose gold Star pearl clip; Dress by Stolen

What’s a trait you’d like to learn from Darren?
He’s so witty and funny! He tries to think very positively in every situation, and he makes fun of himself all the time. His positivity makes me feel happy every time, so that’s one thing I’d want to learn from him.

What’s your biggest YOLO moment to date?
Diving into the business is something that I never imagined myself doing. I had thought about it, but I didn’t expect to just quit my previous job and get into it the next moment.

What are your goals you hope to accomplish in the near future?
I want to have another baby at the end of the year! [laughs] I think the greatest gift a parent can give to a child is a sibling. We’ll try to have another baby, and I’m working to keep my body fit for that. I also want to manage my time better so that I could put in my best to everything; I just want to be present at every moment.



Ring Size Chart
 Inner Circumference Carrie K. Size/ US, Canada, Mexico UK, Ireland, Australia, New Zealand Italy, Spain, Netherlands France Germany
46.8 mm 4 H 6.75 46 1/2 15
48 mm 4.5 I 8 47 3/4 15 1/4
49.3 mm 5 J 1/2 9.25 49 15 3/4
50.6 mm  5.5 K 1/2 10.5 50 1/4 16
51.9 mm 6 L 1/2 11.75 52 3/4 16 1/2
53.1 mm 6.5 M 1/2 13.25 54 17
54.4 mm 7 N 1/2 14.5 55 1/4 17 1/4