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Carrie K. Handpicked By Yuji Yamamoto To Make Its Mark

Posted on January 25 2012

Home grown jewellery brand to be launched in Japanese multi-label boutique.

Singapore, Jan 25, 2012- Having successfully wooed women through a quintessentially quirky collection, local jewellery brand Carrie K. Artisan Jewellery has now caught the eye of stylemeister Yuji Yamamoto who has selected the Singapore brand to be part of his stable of labels for his concept store in Japan called Make One’s Mark (MOM).

Make One’s Mark will carry several collections from the Carrie K. line, including Raw, Odyssey, Liquid Metal, Charmed and Leather. It will also carry Reborn from the Veritas by Carrie K. line. Price of the collections range from US$100 to US$300. Carrie K. will be launched at MOM today.

Established in July 2009, Carrie K. specializes in handcrafted designs that celebrate being true to oneself. Its creator, Carolyn Kan, learned to silversmith in Florence where she developed an appreciation for fine craftsmanship in jewellery-making. As such, her collections are a juxtaposition of contemporary design and old-fashion artisanal handwork - a characteristic that has won the hearts of many in places where Carrie K. is retailed.

It was this unique feature that caught the attention of Yuji. The two met last November in Singapore. Yuji visited Carrie K’s atelier the very next day and two days later when he returned to Tokyo, sent an e-mail expressing his interest to have the label retail at Make One’s Mark.

Like the name implies, Yuji’s store is a platform for hot housing up-and-coming fashion talents under one roof and supporting them through branding and retail management in the belief that through “fans” of their work, each designer will leave a legacy in his or her name. The three branches of the store in Japan are located in Shibuya Parco, Nanba CITY and Fukuoka Parco.

To be stocked at Make One’s Mark is certainly a dream come true for the silversmith who greatly admires the distinctly quirky and original Japanese vibe when it comes to pop culture and fashion.

"It has always been my goal to have retail presence in Japan. Japanese consumers appreciate well-crafted artisanal work. They are open to designs that do not follow the conventional idea of beauty and this is exactly is what Carrie K. is about,” said Carolyn Kan, founder and designer of Carrie K.

With a fashion pedigree that needs no introduction, Yuji has earned his stripes through 20 years of experience working for his fashion designer father – rising from the cutting room floor to become director of Yohji Yamamoto Inc. – and later with his sister’s label Limi Feu.

"Our intention in Singapore was not only to promote our in-store labels; we were also looking for a likeminded local brand that shared MOM's fashion philosophy," said Yuji. "I felt that chemistry and strong appeal when I first met Carolyn. She exuded both gracefulness and strength, qualities of which she translated into her work."

“Being picked up by Yuji Yamamoto is a real coup given Yuji’s vast experience in fashion and retail, and more so for his reputation of nurturing the next big thing,” said Carolyn. “Yuji's mission is to seek out new designers with potential to nurture them and I am really proud that he sees the potential in Carrie K.”

About Carrie K. Artisan Jewellery:

Carrie K. is story teller who loves sharing her adventures, discoveries and dreams through the jewellery. The raw and sometimes playful pieces are designed for men and women who love expressing their own unique stories through what they wear. The jewellery seeks to reveal what is true rather than what seems flawless and is recognized for its individuality and unpolished elegance. Established in 2009, Carrie K. won the ELLE Awards “Jewellery Designer of the Year” in 2010.

Carrie K. is available online at CarrieKRocks.com, or in Singapore at The Society of Black Sheep, Marina Bay Sands #B1-64; Quintessential, Pacific Plaza #02-01; Asiatique Collections, Blk 14A Dempsey Road; Strangelets, 7 Yong Siak Street. Overseas, it is available at Carter & Bond in London. 

About Make One’s Mark: 
The project started in April 2010 and opened its 1st Semi Flag-ship Shop at Shibuya Parco on February 2011, and the other 2 shops during 2011. The shop concept is just like its name "Make One’s Mark", to provide a place for up-coming talented designers as their direct shop to challenge and grow the brand through the actual sales and to eventually achieve the goal of "Leaving the Name". The shop fixtures are simple in order to pull out the individuality of each brand, but also use the stylish antique furniture by a young brand "womb". he brands in MOM are “Nocturne #22 in C Sharp Minor, Op. Posth.”, “Hiroyuki Watanabe”, “kazukiiGarashii”, “Liaison” and “Carrie K.” from 23th Jan., 2012. The 3 shops are Shibuya Parco : 3F Parco Part 1 15-1 Udagawa-chou Shibuya-ku Tokyo, Nanba Parks : 4F Nanba Parks 2-10-70 Nanba-naka Naniwa-ku Osaka, and Fukuoka Mitsukoshi : 4F Fukuoka Mitsukoshi 2-1-1 Tenjin Chuo-ku Fukuoka. 
Website: www.rebirth-japan.com/

 

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