Posted on February 18 2014
Carrie K. corner debuts at Shibuya Seibu, Tokyo; launches new Razor series at Premiere Classe during Paris Fashion Week.
Singapore, 18 February 2014 – Carrie K.’s jewellery pieces of unconventional beauty and elegant playfulness now have a flagship home in Japan with a full store-corner at the iconic Shibuya Seibu department store in Tokyo. From launching in Singapore to partnering with stockists at home and in Australia, Japan, Korea, Hong Kong and the U.S., Carrie K. Artisan Jewellery is expanding its international presence. On the other side of the globe, humble everyday objects including razors and nails are reincarnated into covetable jewellery at the launch of the Razor series (an extension of the Reborn Collection) at Premiere Classe during Paris Fashion Week.
Carolyn Kan, founder and designer at the eponymous Carrie K. has certainly made her mark in Japan, firstly with the support of Yuji Yamamoto’s concept stores Make One’s Mark in 2012, a platform which nurtures emerging designers – and now with the unveiling of a Carrie K. storecorner at Shibuya Seibu. The strong relationships with department store Seibu and the Japanese market developed over various successful pop-ups which allowed the brand to learn more about their customers and the retail environment. It was after a particularly fruitful fortnight long popup at Shibuya Seibu that the chief buyer of Seibu offered Carrie K. a corner space at Shibuya Seibu.
“We are very excited to have a growing direct presence in Japan with our customers and our partners. The ability to bring more of the Carrie K. playfulness through the storytelling and customer experience of our handcrafted jewellery pieces is exactly how we hope to share what we do with the world.” said Carolyn Kan of the partnership with Yuji Yamamoto's agency, RE:BIRTH and Shibuya Seibu.
The tongue-in-cheek Razor and Nail series are to be launched back to back with Carrie K.’s success in the east alongside Paris Fashion Week at the top accessories show Premiere Classe.
Premiere Classe selects edgy high end designers to cater to the world’s top retailers including Harvey Nichols and Collette, where Carrie K. will showcase it’s collections alongside other international brands. The Razor and Nail series, extensions of Carrie K.’s Reborn collection, will debut at Premiere Classe on 28th February 2014.
Razor blades are given an irreverent renaissance in Carrie K.’s Reborn Collection extension as cuffs, rings and ear cuffs finished in gold and silver. Whilst most razor blades have been forgone in favour of safety blades, Carrie K. has found beauty in seemingly mundane objects,reinterpreted into covetable jewellery pieces. The Reborn Collection challenges traditional notions of norms with playful designs, including a new Nail ear cuff for the Nail series meaning women without pierced ears can now join in on the fun. All the new jewellery pieces are modern and can be worn to make a strong impact of punk edge or elegant cheekiness.
The extensions of the Reborn Collection will be available in the following finishes:
- Razor cuff finished in silver, oxidised silver or yellow gold
- Razor ring finished in silver, oxidised silver or yellow gold
- Razor ear cuff finished in silver, oxidised silver or yellow gold
- Nail ear cuff finished in silver, oxidised silver, rose gold or yellow gold
(All pieces are handcrafted from silver and the gold finishes are 14K gold plated)
The Razor series and Nail series ear cuff join the Reborn Collection at the Carrie K. Atelier in Singapore mid-March 2014.
Reborn Razor Cuff
Reborn Razor Ear Cuff & Ring
Reborn Nail Ear Cuffs
About Carrie K. Artisan Jewellery
Carrie K. Artisan Jewellery marries artisan-crafted jewellery with playfully provocative design to challenge traditional notions of what makes something precious and desired. We see beauty in imperfection, marvel at the mundane in everyday life and celebrate what is real rather than what seems flawless. Carrie K. Artisan Jewellery’s collections are aimed at men and women with an individual sense of style and those who want to inject some playfulness into their life. Each piece of jewellery is handcrafted the old way, with great time and care. Established in July 2009, Carrie K. Artisan Jewellery won the ELLE Awards Jewellery Designer of the Year in 2010. Carrie K. Artisan Jewellery is available online at www.CarrieKRocks.com as well as several stockists in Singapore and internationally.