Carrie K. debuts new Razor, Nail and Needle series for the Reborn Collection; and leverages Blueprint for international exposure and growth.
Singapore, 8 May 2014 – The Singapore debut of Carrie K. Artisan Jewellery’s new series in the Reborn collection will be at Blueprint from 15-18 May. The collection sees humble everyday objects reinterpreted into covetable jewellery; with the Razor, Nail and Needle series. Ahead of Carrie K.’s Fine Jewellery launch in Japan, the Safety Pin paved rings will also be showcased at Blueprint. The Fine Jewellery collection unites signature Carrie K. playfully provocative designs with precious stones. The Singapore-based designer continues to tap onto Blueprint for the fourth year to grow internationally and secure overseas stockists.
Razor blades have an irreverent renaissance in Carrie K.’s Reborn Collection extension as cuffs, rings and ear cuffs finished in gold and silver. Whilst most razor blades have been forgone in favour of safety blades, Carrie K. found beauty in seemingly mundane objects and transformed them into desirable jewellery pieces. The Reborn Collection challenges traditional notions of beauty and preciousness with playful designs, including a new Nail ear cuff meaning women without pierced ears can now join in on the fun. The Needle series pays homage to the humble and hard working needle, an often necessary yet undervalued tool. The Needle series includes midi rings, regular sized rings, earrings and bracelets. All the new jewellery pieces are modern and worn to make a strong impact of punk edge or elegant cheekiness.
The Carrie K. Charmed bracelets are available in new Spring/Summer colours and leathers at Blueprint Emporium, the two-day off shoot of the tradeshow that allows consumers to shop and gather with the showcased designers.
Carrie K. will launch a Fine Jewellery collection in Japan in June for their first overseas corner at the Shibuya Seibu department store. Leading the fine jewellery showcase at Blueprint are the Safety Pin Bling rings paved in precious gems. Inspired by Japanese customers who wanted Carrie K. designs in precious stones and materials, the Safety Pin ring design from the Reborn Collection was crafted in fine precious form. Carrie K.’s ability to extract customer insights for overseas markets and marry it with their signature sense of humour has been key to growth internationally.
Blueprint’s networking and sales opportunities with domestic and overseas buyers and media have enabled Carrie K. to grow from solely Singapore stockists in 2011 to export and stockists in Hong Kong, Saudi Arabia, Australia and Korea in 2014. Furthermore, the contacts gained at Blueprint led to even more stockists in Japan, Italy and the USA. International demand for services such as customisation and one-off commissions will be met when the Carrie K. webshop opens in June. International lovers of playfully provocative artisan-crafted jewellery will be able to enjoy customisation of fine jewellery and bespoke projects that encapsulate individuals’ story in a co-design process of great jewellery possibilities.
“Blueprint has been a catalyst to Carrie K.’s international growth and we are delighted with our expansion since our first trade showcase in 2011. Carrie K. is now stocked in seven countries and in February 2014, we launched our first overseas Carrie K. corner at Shibuya Seibu in Tokyo. Being in markets such as Japan has spurred the development of new products and services such as Carrie K. fine jewellery featuring our signature playful designs in precious gems and metals, and our bespoke service via our new webshop launching in June." said Carolyn Kan, founder and designer at Carrie K.
The extensions of the Reborn Collection will be available in the following finishes:
- Razor cuff finished in yellow gold or silver
- Razor ring finished in yellow gold or silver
- Razor ear cuff finished in yellow gold or silver
- Nail ear cuff finished in yellow gold, silver, rose gold or oxidised silver
- Nail bracelet finished in silver or oxidised silver
- Needle bracelet finished in yellow gold, silver, rose gold or oxidised silver
- Needle earrings finished in yellow gold, silver, rose gold or oxidised silver
- Needle rings and midi rings finished in yellow gold, silver, rose gold or oxidised silver
- Safety pin paved gem rings finished in yellow gold, white gold or rose gold
The new Spring/Summer colours of Charmed bracelets include aquamarine, gold, cobalt and fuchsia.
(All pieces are handcrafted from silver and the gold finishes are 14K gold plated)
The Razor and Nail series from the Reborn Collection at the Carrie K. Atelier in Singapore are available immediately and online at the webshop in June. The Needle series will be available from August.
High-resolution images available upon request.
Reborn Razor Cuff
Reborn Razor Ear Cuff and Razor Ring
Reborn Nail Ear Cuffs
Reborn Nail Bracelet
Reborn Safety Pin Paved Gem Rings
Charmed Snakeskin Bracelets
About Carrie K. Artisan Jewellery
Carrie K. Artisan Jewellery marries artisan-crafted jewellery with playfully provocative design to challenge traditional notions of what makes something precious and desired. We see beauty in imperfection, marvel at the mundane in everyday life and celebrate what is real rather than what seems flawless. Carrie K. Artisan Jewellery’s collections are aimed at men and women with an individual sense of style and those who want to inject some playfulness into their life. Each piece of jewellery is handcrafted the old way, with great time and care. Established in July 2009, Carrie K. Artisan Jewellery won the ELLE Awards Jewellery Designer of the Year in 2010. Carrie K. Artisan Jewellery is available online at www.CarrieKRocks.com as well as several stockists in Singapore and internationally.
Contact Carrie K. Artisan Jewellery
Phone: +65 9099 0936
Tel: +65 6735 4036
For updates on Carrie K., KEEPERS events and more:
136 Bukit Timah Road
Singapore 229838 View Map
Opening Hours: 2.00pm to 7.00pm (Mon - Sat)